The 'glass skin' icon
The Korean snail mucin essence that went viral in the hunt for 'glass skin': a light, very hydrating texture for all skin types.
Best for: Anyone starting a K-beauty routine or looking for light daily hydration.
The most-gifted lip balm
The Korean overnight lip mask you apply before bed and wake up with soft lips. One of the most-gifted beauty products.
Best for: Anyone with dry lips or looking for a beauty gift that always lands.
The patches from the 'peel it off in the morning' videos
Hydrocolloid patches you stick on a pimple overnight; by morning they turn white from everything they absorbed.
Best for: Anyone who wants a quick, clean fix for the occasional pimple.
Salon waves without a curling iron
The satin rod from the 'heatless curls' videos: wrap your hair before bed and wake up with waves without heat damage.
Best for: Anyone who wants daily waves without frying their hair with hot tools.
TikTok's 'glass hair' spray
The anti-frizz spray that went viral for leaving hair sleek and mirror-shiny even in humidity.
Best for: Anyone fighting frizz in humid climates.
It's usually well tolerated, but if your skin is very sensitive or you're allergic to its ingredients, patch test first.
No. Hydrocolloid patches help with occasional pimples that have a head; for frequent acne, see a dermatologist.
They work best on medium or long hair that wraps well around the rod.
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